Website features such as “click for price”, “see price in cart”, “add to cart for best price”, automated “bounce-back” pricing emails, pre-formatted email responses, forms, and automatic price display for any items prior to being placed in a customer’s shopping cart, and other similar features are considered to be communications initiated by the distributor or dealer (rather than by the End-User).Examples of violation under this MAP Policy are as follows:.It shall not be a violation of this MAP Policy to offer a gift card that is redeemable for value on a future purchase so long as the gift card is not used to advertise a sales price lower than the MAP price.It shall not be a violation of this MAP Policy to advertise in general that the dealer has “the lowest prices” or will match or beat its competitors’ prices, or to use similar phrases so long as the dealer does not include any advertised price below MAP and otherwise complies with this MAP Policy.

It shall not be a violation of this MAP Policy to advertise like “meet or beat the competition” which invites a negotiation, but the advertised price cannot be below Ravin MAP price.The MAP Policy does not apply to solely on premise or in-store advertising that is not distributed to customers.

The MAP Policy applies to all advertisements of MAP Product(s) in any and all media, including but not limited to flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, television, radio, and public signage, as well as online sites, social media sites, apps, or any other electronic media.

The MAP Policy applies to advertised prices, not the price at which MAP Product(s) are actually sold or offered for sale to an individual in-store or over the telephone.

Ravin may in its sole discretion modify this list from time to time.

The products covered by this policy are listed in Section 5, (“MAP Product(s)”).

Ravin, in its sole discretion, reserves the right to discontinue doing business with any distributor/dealer that advertises any product(s) covered by this MAP Policy at a price lower that the MAP. As a result, Ravin has unilaterally established this Minimum Advertised Price (“MAP”) Policy. We want to protect their ability to do so, while at the same time discourage price-based advertising that would be detrimental to our dealers’ service and support efforts. We also know that many of our dealers invest significant time and resources to deliver an extraordinary customer experience. We recognize that our success is tied to the success of our network of dealers. Ravin Crossbows, LLC (“Ravin”) has been a leader in the crossbow category.

Ravin crossbow dealers